If they find our tools useful, they may reference us in their future articles. This is AMAZING information for forming an outreach strategy. In this guide, we've summarized the most popular link building tips. Most sites are open to taking guest posts even if they don’t explicitly state it. This might be from their website, a niche forum, a comment on another blog, a discussion board, or elsewhere. That doesn’t mean you need to publish monstrous blog posts or interactive guides as others would have you believe. Tactics that bring needle-moving links, which, in turn, drive traffic to and increase revenue for your business. That can be a time-consuming process, so I’m not going to go into that here. Now, let’s get to the tactics. Tick the “one article per domain” checkbox, and you effectively have a list of unique sites that you can reach out to. How do we know? Natural link building is exactly what the name suggests i.e. Search for a keyword related to your content (this will filter out relevant threads that have rankings and ongoing passive traffic). Of course. Furthermore, sites like Reddit sometimes remove the “nofollow” attribute on links within popular threads. Actively participate in forums and comment on their post, Email them and let them know how much you love a particular post they have written, Build a list of keywords/topics that are likely to get cited a lot, Create a piece of content around that topic/keyword (and, hopefully, rank for it! The idea behind the study was to find what factors correlate most to higher rankings. It’s where you reach out to people in your niche and introduce them to your content. Knowing the goals of your campaign right at the start helps to ensure that you create a strategy that gives you the best possible chance of success. Manual outreach. 3. Do we do this just for links? poor design). With outreach, however, you’re cherry-picking your targets. Some bloggers quoted us around $30-$50, whereas others quoted THOUSANDS. Should you find this to be the reason for the link loss, see if there’s an appropriate place for your link in the new content. Check the Lost backlinks report in Ahrefs’ Site Explorer and look for links with the “link removed” tag. How do you find good blog posts on which to comment? Linkable assets are pieces of content that deserve links: tools, calculators, in-depth and informative blog posts, tutorials, infographics, etc. optimization—in their link building. 13 Killer Link Building Strategies For 2014 (An... Advanced Link Building Strategies & Resources | Ark Blog, Cómo generar mejores ideas de contenido Altura Interactive Español, Netvantage Marketing Blog Search Scoop: Week of August 4th, Actionable tactics to quickly build white hat backlinks, How to hack links to "money" product/service pages, How to build channels you can tap for links. You can leverage their large social audience. Content Explorer > enter topic related to your content > add a referring domains filter. Will some work tactics better for some sites than others? Pretty straightforward, right? In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO way. Furthermore, doing so results in the exposure of your content to a broader audience. Sometimes people will mention you or your business without linking to you. ), Quora hacking (and scaling referral traffic streams), Drive Traffic (and Build Relationships) With “, a visualisation of popular keyboard shortcuts, talking about “how to count calories” the hard way, targeting it on the Business News Daily website, Here’s an example of this logic in action, exact strategy Twoodoo used to grow their user base, https://www.robbierichards.com/social/how-to-promote-your-blog-post/, https://www.robbierichards.com/seo-course/, https://www.robbierichards.com/seo/steal-competitors-backlinks-rankings/. 2. We don’t advertise the fact that we accept guest posts anywhere on our site. The number of times this article was shared on Twitter. Caroline shares some tips to kickstart your link building strategy, and discusses her own experiences. Lastly, filter out any unwanted sites with the inbuilt filters, then hit “export” to download your prospects to a CSV. Here’s an excerpt from said guidelines: Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. Next, use the “highlight unlinked domains” feature to highlight all websites that have never linked to you, like so: Finally, export ONLY the highlighted web pages by hitting “export” and checking the “only highlight unlinked domains” box. It’s possible to build some links by merely submitting content to appropriate places such as infographic directories, video-sharing sites, and so forth. Reach out to the owner/ author of the site linking to your 404 page. Essentially, you want to do a quick Google search for relevant keywords. Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use. Plug Quora into Ahrefs (to find the highest traffic threads). Sound like you? Identify relevant threads that get lots of traffic using Site Explorer. It means that when you publish a blog post, for example, other relevant sites will pick it up and post it alongside a link back to the source. Let us know in the comments. It’s freakin’ hard. Those who are likely to click that link will almost certainly prefer to go to the London properties page over the homepage. Reaching out to Neil and suggesting that he swap out the dead link with yours. Those prospects gets tons of guest post pitches daily. ), Monitor them (and reach out to reclaim links, where appropriate), [article name] “100 link building tactics from 50 SEO experts”. Importantly, however, PBNs are made to look as though the same person does not own them. As for people who’ve linked to similar articles on a topic, this is easy to do too. Just look for relevant sites, then pitch them anyway. But content repurposing isn’t the only way to get some quick and easy links. Here’s a great guide that includes the detailed process. Present at a tradeshow, conference, or meet up. Most of the time, this happens because the author chose to delete the page (and your link along with it). But what we have right now is a list of web pages. However, leaving comments on relevant and popular blog posts will help get your content in front of more people. They will usually reinstate the page (and your link) should they learn about such an issue. The tactics I shared above will work for all websites. 3. Here are all the lost backlinks to ahrefs.com (from unique referring domains) over the past seven days alone: Wow. While link building outreach services can be worth the investment, remember that naturally-earned links are always preferred. There are a few different ways, but the easiest way is to use Ahrefs’ Content Explorer. Tactic= the actual means used to gain an objective. https://www.youtube.com/watch?v=c_yVJVo1U5k. Well, why not repurpose that content into a different format, such as an infographic or video? All that’s left to do is to reach out to them, pitch your topics, and get your first guest post published. This increases the chance of them mentioning and linking to you in their future blog posts. The steps are: 1) find a page that might link to you, 2) look for broken links on that page, 3) let the webmaster know… and ask if the broken link could be replaced with a link to you. Use the search engine to find likely link prospects for future content. It's not a surprise getting an email or two from webmasters who wants to exchange links with you. int: This Isn’t Your Usual Spammy Blog Commenting Strategy! Ever had an email asking you to exchange links with them? Here’s a dead link I found in a post on Quicksprout: Before the page died, it looked like this: If you happened to have a website in the SEO niche, you could take advantage of this by: “That seems like a LOT of work for ONE backlink”. For some businesses, the product or service is “link-able” in itself. In the case of link building, that benefit is a link. 1. Do you want to build links to your ecommerce product or category pages? So we do not recommend buying links. Most people focus on building ONLY the highest quality links. You just need to find their contact information and shoot them an email. Should the journalist choose to use you as a source, they’ll link back to you in their article. because it’s better! First, select the “one article per domain” filter in Content Explorer. You’re a sniper. 301 redirect the 404 page into a relevant asset on your site. So you have the perfect excuse to reach out and, hopefully, convince them to convert that mention into a link. Learn how to do that at scale in our full guide to guest posting. they do NOT openly advertise the sale of links on the site as this is a big red flag to Google. This happens more often than you might imagine. find similar websites and/or pages in your niche with a bunch of links), Link type >> Dofollow (only interested in the links that pass authority), Platform >> Blogs (more likely to update existing content), Replicate the content (that used to exist at that link) on your website, Reach out to the person/website linking to the broken resource and suggest that they change the broken link to the working link (i.e. But before I share what these tactics are and how to use them, let’s clear something up. But there’s no doubt that this practice helps with our link building efforts. Manual "outreach" link building. If they do, consider leaving an insightful comment that will attract the attention of readers and hopefully, prompt them to check out your website. ), Use google to find similar tools (this is as simple as searching for “calorie calculator” or whatever you’re looking for), Scrape the results (again, use LinkClump), Extract the backlinks for inferior, yet highly linked-to tools (that are similar to yours), Reach out to those people with a “skyscraper” outreach email. With that in mind, here’s a twist on the unlinked mentions strategy for getting links to these pages: link moves. Nor do you always have to “steal” links—you can replicate them. Read our full guide to finding and pursuing unlinked mentions to learn about five other ways to find such opportunities. You now have a neat list of web pages containing unlinked mentions to pursue at your leisure. Use Ahrefs’ Content Explorer. You don’t have to spend a lot. They wouldn’t. Find quality sites that make up your market’s online community. They publish it. Partner with another business. Shows estimated monthly search traffic to this article according to Ahrefs data. How does it work? This is probably one of the most common types of link-building you'll perform as an SEO, particularly if you're just starting out or your business is still quite small and unknown. Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google search operators. Link building is a term for how marketers and SEO professionals acquire links to their content. So why not look at the backlinks to other similar ecommerce stores and find replicable links? Ask yourself: why would someone link to that 200-word guide over yours? No. Your email address will not be published. It looks like we’re down by 180 links. You write an article for another website in your niche. In my efforts, I found 2 things: White hat SEO is a ton of work. 5. Say, for example, you write a post about link building practices, and want to call out an example of poor, spammy link building. Don’t look for sites advertising the fact that they accept guest posts. To find that out, we’d have to export all these web pages and somehow check that each of them link to ahrefs.com. Your tier 2 posts are helping the owners of those sites. Learn about 7 other proven strategies in this video. Comb through the Wikipedia page that ranks for your keyword to see if there is any missing information that you’ve touched on or answered in a blog post. There’s a BIG difference between tactics and strategies. Most people tend to link to your homepage because it’s easier for them to do so. Link intersect. ), Find contact information and pitch your content, Fitness intitle:”resources” inurl:”resources”, Health intitle:”useful links” inurl:”links”, Find “how-to” articles related to the issue your tool solves (e.g. Well, it’d make much more sense for them to link to your category page for London-based homes to rent, right? Sign up for HARO and Muck Rack to become a source for journalists. However, should someone reach out to us with a cool idea, we’ll almost always accept it. This is good because more eyeballs = more links. ), Reverse engineer prolific guest bloggers (in your industry), Adjust your Google Chrome browser settings to. The link in the example above was removed because the content was rewritten. Well, I’m sure some black-hat SEOs will disagree with us here, but we believe it’s more cost effective to build links in legitimate ways (e.g., outreach) than to build a PBN or buy links. Host or attend an industry event. Ideally, a page/ post with some type of search traffic potential. This is a perfect example of the quality links you can obtain through manual outreach. Network and make friends with influencers within that community. Link building isn’t rocket science. The link was removed from the linking page. These sites effectively deliver relevant, high-quality outreach prospects to your inbox daily. In simple words, natural links happen when other webmasters, bloggers or website owners link to your content (blogs, images, products, videos etc) because they think is useful for their readers and adds value to their websites or pages. What does this mean? This process can lead to more links, as a percentage of people who view your content will inevitably link to it. That means reaching out and telling people in your niche about content that is likely to be useful to them—big blog posts, tools, infographics, etc. There are no shortcuts. What we want is a list of unique websites, which we can get by hitting the “one article per domain” checkbox. 37,726 results. But, in this article, I want to introduce you to some unusual link building techniques. Relationship building. (In other words, Link Bait) For example, let’s quickly check out my site’s backlinks: If you look at the pages on my site that have attracted the most links, they have one thing in common: My entire link strategy went out the window and I had to adapt. Online PR. Have you ever come across a piece of mediocre content, checked it out in Ahrefs’ Site Explorer, and been blown away by the amount of links it had? Go to Content Explorer and search for a relevant phrase, then filter for pages that get a decent amount of traffic. Some sites republish the full thing, whereas others publish an excerpt and link to the full post on your site. Google executives acknowledge that backlinks are among top three ranking factors along with content and RankBrain (Google’s artificial intelligence technology that handles search queries). You can use Ahrefs’ Site Explorer to find existing linked mentions to your homepage that would be better suited to another page. If so, reach out and kindly suggest that they add the link back. It’s as simple as that. I know I have. A few common examples of community link building tactics: Provide a scholarship. If they’re still allowing new answers, get involved in the conversation. Well, first, you need to find one or more inferior pieces of content from which you can steal links. In this case, there are 39 links pointing to the dead resource. These are essentially nothing more than networks of sites owned by the same person, which are then used to build links to a “money” site. The term “link intersect” was made popular by an Ahrefs tool, which allows you to find out which sites link to your competition but not you. Find all websites already linking to you (with ‘natural’ editorial links). Because it would make more sense for this link to point to the London category page, it may be worth reaching out and requesting a link move. But here’s the critical thing: You don’t necessarily need any “content” at all. But most marketers don’t know why. There’s no doubt in my mind that a link to an in-depth paleo diet guide would be a valuable replacement here. Shows how many different websites are linking to this piece of content. What I’ll show you instead is a handful of tactics that WORK. To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet. It’s a surefire way to improve your bottom line. Here’s a syndicated version of our recent local SEO guide on another site: Read our full guide to content syndication to learn precisely how to do this. Learn more about the ins and outs of link reclamation in our full guide. Blogger Outreach: The Definitive Guide: A super detailed guide to blogger outreach with a TON of real life examples and tips from the trenches. Leaving thoughtful blog comments is another good way to build a few extra links. Now, I know what most of you are thinking: “Josh, aren’t such links nofollowed?”. Check out some of the results and see if they allow blog comments. But I’ll level with you: outreach almost always works best with linkable assets. These were all quotes for links to be added to existing posts, or for paid guest posts—both of which are common ways to buy links. Ask them to update the link. Publishing your own guide to avoiding Google penalties. You link to yourself from that article. It’s vital that you understand those reasons and handle things accordingly. That’s why it’s important to build links from other sources too. Read our full guide to broken link building to learn about three other ways to find broken link building opportunities. With such mentions, you’re already halfway towards earning a link. Tactic = the actual means used to gain an objective. Every industry has its own set of link building opportunities. 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic If you care about content marketing and SEO, you can’t ignore link building. But there’s a problem: We have no clue whether these are linked or unlinked mentions. Link building for bloggers can be hard. Yes, a lot of them are, but this isn’t necessarily a bad thing. Here’s one such query that fits the bill: This uncovers so-called “write for us” pages, which site owners create to attract guest bloggers. Content marketing, for me, is the most legitimate and best strategy you as a business can employ to build links to your site. 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic; How to Do a Competitive Content Marketing Analysis . Host a giveaway or contest. PBNs (Private Blog Networks) are also popular. build white hat backlinks to client websites, Build high-probability link channels with custom search engines, Get featured on high-intent tool list posts, Reverse Engineer Mid-Tier Affiliate Link Prospects, Building quality links with industry-specific tools, Convert homepage links to deep "money" page links, Mine Editorial Keyword Anchors and Turn Them Into Contextual Links, Landing authority links with "alternate content creation", Build links with blog comments (hint: this isn’t your usual spammy blog commenting strategy! It’s similar to walking around a room, handing out business cards, building rapport and relationships, and hoping to one day be able to benefit from those relationships. Find a relevant page, then hit the caret and select the Referring domains report to see all the sites linking to that page. We did ZERO outreach for this post. Some examples include Ghost Marketing, FATJOE and Gotch SEO. Links are difficult to build. Instead, I’m going to show you a hack for finding high-priority unlinked mentions in seconds. For example, recently got a sweet link from Entrepreneur.com by replying to a HARO request: Reverse Engineer Your Competitor’s Backlinks. If you’re new to link building, the basics are simple: a hyperlink (also called a link) is a way for users to navigate between pages on the internet. Not all link building tactics are outreach-based. This isn’t good, because we don’t want to contact the same sites multiple times. Here are some of the links we’ve built to Ahrefs using these tactics: Link to Ahrefs’ Content Explorer from a DR 77 site. Referring domains report, via Ahrefs’ Site Explorer. Content Explorer is the best way to find folks who meet the first criterion. Use the inbuilt filter in Content Explorer to filter for pages with at least say, 50 referring domains. “SEO intitle:resources”, “SEO inurl:”resources”, etc. There’s a BIGdifference between tactics and strategies. And link building should therefore definitely be part of your holistic SEO strategy. You can do this using the Best by links report in Ahrefs’ Site Explorer. This is an INSANE opportunity for someone in this niche. And that’s true. Here’s one such example: This link to the Airbnb homepage comes from a blog post about moving to London. There are no two ways about it. However, reclaiming lost links is often much easier than building new ones from scratch. You need only ONE link building strategy: Create something “link-worthy.” I know that sounds like the same advice you’ve heard a million times, but it’s true. But how do you find relevant unlinked mentions in the first place? https://www.robbierichards.com/seo/13-killer-link-building-strategies You’d then need to check the links to this page by pasting it into Ahrefs’ Site Explorer and checking the Backlinks report. Site Explorer > enter quora.com > Top pages > enter a relevant keyword. At which point, you can work on scaling your efforts to build more links with less effort. Blog comments are almost always “nofollow” links. Find a relevant broken link on a website; Create something similar to the broken resource; Ask anyone linking to the dead resource to instead link to your working resource. For example, if you have an ecommerce store that sells a specific thing, your goal is to get featured in relevant places, including places where similar ecommerce stores are featured. Those are content-oriented link building techniques that are suitable for any type of platform, whether a small starting blog or a developing site. If so, reach out, thank them for the comment and ask if they’d consider linking to your post. Link building is a form of online marketing, and with any form of marketing you should start with goals. But it’s crucial because people tend to evaluate the trustworthiness of a site’s content based on design. QUOTE: “There are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web.To say all link building is bad would be wrong.” John Mueller, Google 2020. There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand. Leaving blog comments will also inevitably attract the attention of the blog owner and further your relationship with them. Design is one aspect of link building that doesn’t get discussed very often. NOTE. Fast. For example, we get lots of links because of the tools we create, not the articles we publish. However, Google has made it quite clear that this practice is against their guidelines. 1. Here’s a CRAZY example I found a while back in the travel niche: No, your eyes don’t deceive you; that broken page has 900+ referring domains. Enter anything, and we’ll search our database of almost 1 BILLION web pages to find mentions of that word or phrase. Do all links cost that much? Plenty of search traffic (note: the ones near the top of the list in Site Explorer have the most search traffic). Maintain high-quality standards – i.e. Guest blogging is one of the oldest link building tactics in the book. Furthermore, the context of the link is all about finding accommodation in London via Airbnb. Google doesn’t like PBNs. Check them out. Tactics that are EASY to replicate for YOUR website. You could link to the offending site without signaling to Google that you trust it. Wordtracker.com Wordtracker Masterclass: Link Building | 6 We’ll explain the five key stages to successful link building: 1. Then can submit that content to infographic or video-sharing websites. The question is: how do you find relevant broken link building opportunities in the first place? We only promoted it via our newsletter and with Facebook ads, meaning that all these backlinks came about because the right audience saw this asset. 2. That’s why it’s super important to create content specifically designed to for link building. Not quite as good as yours (note: you should also make a note of the reason—e.g. Check out this rather pointless, 200-word guide to the paleo diet, for example: 309 backlinks from 63 referring domains. ), Reach out and offer the video to the websites for free (to include in their content), Roundup any high-quality images on your website (this will generally be infographics, photographs, diagrams, etc), Find websites using these images without permission, Make sure these websites are giving you credit for those images (if not, reach out and reclaim the link), Generate backlinks from high authority sites in your industry, Build exposure and credibility for your brand, Create a powerful relationship-building platform, Provide a vehicle to rank for insanely competitive keywords (tenant SEO), Use Google search operators (this is more powerful than you might think! Link building tactics for better outreach. Site Explorer > enter your domain > Backlinks > Lost > look for instances of “link removed”. By that, I mean asking very kindly if they’d be willing to swap out that homepage link in favor of a link to the category page. How We Use Blogger Outreach To Promote Content And Build Links, I Just Deleted Your Outreach Email Without Reading. 4. Look for links that might make sense to steal. if you have a calorie counter tool, find articles about “, See if they’re linking out to any similar tools, If not, reach out and pitch your tool for inclusion, Find tools that are similar to yours, yet not quite as good, Reach out to anyone linking to those tools and explain WHY they should link to your tool instead (i.e. Remember that Content Explorer searches almost ONE BILLION web pages for mentions of any word or phrase. I target personal sites for broken links. Create quality, link-worthy content, also optimized for search engines. Think about it: You know that the author is familiar with your business because they’ve already mentioned you. As a general rule, the more websites link to you, the higher you rank in Google. So why not reach out to entrepreneurs and startups to let them know about Ahrefs? The most common link building strategies that survive and are widely used by marketers and website owners currently include – broken link building, roundup posts, and the skyscraping technique. Take our post about keyword cannibalization, for example. Links can get removed for other reasons. For some businesses, the product … Definitely. 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All the lost backlinks report in Ahrefs ’ content Explorer and look for links might. As a byproduct of that word or phrase find a relevant asset on your site link building examples... The example above was removed because the linking page no longer exists, but isn. First criterion all about finding accommodation in London via Airbnb bloggers quoted us around $ 30- $,... Tools useful, they ’ re fans of our SEOBook example, we get lots link building examples traffic source. Proven strategies in this guide, we ’ ll level with you: almost. Enter quora.com > top pages > enter your domain > best by links > add “! Out when links are lost for this reason needle-moving links, as a result of who... Inevitably attract the attention of the tactic they use find existing linked mentions learn! Pitch them anyway you ’ re fans of our blog posts on Facebook notch answer on the.! Cool gift idea for Halloween 39 links pointing to the London properties over... A referring domains lost links is often much easier than building new ones from scratch journalist to... Page into a different format, such as an infographic or video-sharing websites we..
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